Ann Widdecombe presents award to Ilfracombe as UK’s first courteous town in new business initiative

Ilfracombe in North Devon is the first town in the UK to complete a new programme run by the National Campaign for Courtesy to recognise businesses for their courtesy. The Right Honourable Ann Widdecombe presented the Mayor of Ilfracombe with a certificate marking this achievement after more than 100 businesses took part.

(from left) Lynda Courtnadge, Mayor of Ilfracombe, is presented with the courteous town certificate by the Rt Hon Ann Widdecombe, watched by Robert Zarywacz of the National Campaign for Courtesy
(from left) Lynda Courtnadge, Mayor of Ilfracombe, is presented with the courteous town certificate by the Rt Hon Ann Widdecombe, watched by Robert Zarywacz of the National Campaign for Courtesy

The 15-week pilot initiative – supported online at – recognised courteous businesses in the town after validation by customer testimonials and unsolicited nominations from members of the public. Shops, restaurants, cafés, pubs and hotels participated in the programme along with garages, accountants, builders and other sectors. A weekly theme focused on different aspects of courtesy and online materials supported participating businesses.

Following the success of this pilot, the National Campaign for Courtesy is receiving interest from other towns keen to run the initiative in their own areas.

Robert Zarywacz, who is courtesy consultant for the campaign and whose previous experience includes monitoring worldwide customer service at British Airways, says: “The courteous town initiative ensures we recognise what is good in business at a time when there is a tendency to focus on the negative. It provides a process for assessing courtesy, based on independent verification, which can be replicated in towns across the country to create a recognisable standard.

“Millions of people in the UK spend many hours each week at work or in business and a polite environment not only makes working life more enjoyable but plays a key role in increasing motivation and productivity. As well as making everyone feel better in their work, it can have important economic benefits, especially relevant when every business is looking to improve performance.”

Ann Widdecombe congratulated Ilfracombe on such a worthwhile initiative and said she was delighted to present the certificate at Ilfracombe Library on 8 June 2012.

Lynda Courtnadge, Mayor of Ilfracombe, said: “It was a great pleasure to receive the Courteous Town award, presented by the Rt Hon Ann Widdecombe, on behalf of Ilfracombe.

“Since moving to Ilfracombe 12 years ago, I have always appreciated the warmth and friendliness of local people, and so it was lovely to learn that we are the first town in the country to be awarded the Courteous Town Award, a national initiative promoted by the National Campaign for Courtesy.”

Robert Zarywacz continued: “The response in Ilfracombe has been phenomenal. When presenting certificates and window stickers to individual businesses, many have been overwhelmed that people have taken the time to nominate and thank them.

“It’s a powerful reminder that it takes only a moment and costs nothing to say ‘please’ and ‘thank you’, but it means so much when we do.

“The National Campaign for Courtesy would like to thank Ann Widdecombe, the Mayor and the businesses and members of the community who have participated in the courteous town initiative and who make Ilfracombe such a courteous place in which to live and work.”

See full details of the Ilfracombe courteous town initiative.

For details of the National Campaign for Courtesy, please visit

Towns line up to follow Ilfracombe and recognise courtesy

Today we’ve been presenting more certificates and window stickers to courteous businesses in Ilfracombe. We’re catching up and soon all will have been presented.

What next? In the next week or so we will have some really big news, so do look in.

In May, a presentation on the Ilfracombe courteous town initiative was given at the annual general meeting of the National Campaign for Courtesy. There is considerable excitement with several towns waiting to follow in Ilfracombe’s footsteps.

More soon . . .

More courteous businesses receiving certificates

We’ve presented more businesses with their certificates and window stickers and updated the listings page of courteous businesses in Ilfracombe.

Apologies for taking so long but there’s so much happening in the town at present. However, it’s important to present these to businesses in person. It’s worth the wait.

Watch out for big news in June!

100+ courteous businesses recognised in Ilfracombe #ndevon

Following the courteous town initiative from October to December, we have now recognised more than 100 courteous businesses in Ilfracombe. This follows a burst of nominations from members of the public.

We’re hoping to get certificates and stickers out to all recognised businesses in the next few weeks and the list will be updated.

And watch out for more news as Ilfracombe receives further recognition!

We’re now up to 93 courteous businesses in Ilfracombe

A Happy New Year to you all!

We are delighted that the number of courteous businesses recognised in our Ilfracombe courteous town initiative has risen to 93. You can see those who have already received their certificates and stickers here.

There’s still time to nominate courteous businesses in Ilfracombe.